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Overwatch 2
Client: Blizzard Entertainment
Agency: Mutiny
Role: Associate Strategy Director -
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Call of Duty Mobile
Client: Blizzard Entertainment
Agency: Mutiny
Role: Associate Strategy Director -
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Xbox Accessories
Client: Microsoft
Agency: Mutiny
Role: Account Lead -
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Riot Games Music
Client: Riot Games
Agency: Mutiny
Role: Account Lead, Strategy Lead -
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Riot Games Merch
Client: Riot Games
Agency: Mutiny
Role: Account Lead, Strategy Lead -
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Meta Horizon Worlds
Client: Meta
Agency: Mutiny
Role: Strategy Lead -
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Fae Farm
Client: Phoenix Labs
Agency: In-house
Role: Lead Marketing Manager -
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Dauntless
Client: Phoenix Labs
Agency: In-house
Role: Lead Marketing Manager
I am a strategic leader & creative problem solver
…with a history of creating impactful, award-winning campaigns for global tech powerhouses including Activision, Blizzard Entertainment, Xbox, Riot Games, and Meta. Additionally, I have brought global cross-cultural activations to life with Porsche, Black Pink, LESSERAFIM, Just for Laughs, Red Bull, and more.
Throughout my career, I’ve successfully managed multi-million-dollar budgets, led high-performing cross-functional teams, and scaled communities of product advocates to extraordinary growth.
Awards & Recognitions
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Clio Entertainment Awards
Social Good Campaign - “Pink Mercy is Back” (Bronze Winner)
Organic Social Media - “Junkenstein’s Revenge” (Silver Winner)
Organic Social Media - “No Mercy Remix” (Bronze Winner)
Organic Social Media - “Hero Interactions” (Shortlist)Shorty Awards
TikTok Presence (Finalist)
Community Management - “Mauga Twitter Takeover” (Finalist)
Organic Promotion - “Loverwatch” (Nominee)
Games Marketing - “Overwatch Social” (Nominee)
Launch Campaign - “Overwatch 2” (Nominee) -
Clio Entertainment Awards
Design - “Cereal Box” (Shortlist)
Design - “Key Art” (Shortlist)
Design - “CGI Mascot” (Shortlist)
Shorty Awards
Integrated Campaign - “Xbox Elite Cereal” (Finalist) -
Golden Joystick Awards
Best Nintendo Game (Nominee) -
Dream Hack - Dreamies
Best Art Direction (Winner)
Hours Clocked (Winner)
Some career highlights:
Authored foundational playbooks and go-to-market strategies for AAA games
Scaled communities to tens of millions of players
Secured a Nintendo exclusivity deal
Mentored by brilliant people; mentored brilliant people
Managed campaigns live from places including but not limited to: a helicopter, a professional sports locker room, a farm, and most North American gaming conventions
If you’ve made it this far, reach out to me. I never get sick of talking about culture/marketing/games. Plus, I will give you the password to my full portfolio page.
<3 Excited to make engaging & impactful marketing together,
-RA
